Case Studies

Stellar Brand Refresh + “Real World” Campaign

 Executive Creative Director

Repositioned Stellar, a layer one blockchain, from a technical platform to a trusted, human-first brand.
Led the full creative transformation: brand strategy, identity, sonic system, and experiential storytelling.

Launched the “Real World” campaign to bring the new brand to life through film, social, and immersive experiences.
The result: a measurable lift in engagement, sentiment, and visibility across every channel.

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A conference room with a large group of people seated on yellow and brown couches listening to a speaker in a beige suit. There are plants, wooden tables, and a large screen displaying a presentation titled "What's Holding Enterprise Adoption Back?". The room has exposed brick walls and bright lighting.

Impact Highlights:

  • +83.7% total social engagements

  • 27.6M impressions / 99.3K clicks

  • +114% engagement time / -43% bounce rate

  • +23% total mentions / +7.4% positive sentiment

Explainer Films: Redefining the Formula

 Executive Creative Director

We reimagined what explainer videos can be — transforming them from voiceover-driven animations into short cinematic stories with human depth.

For the Stellar Aid Assist explainer, I led a narrative-first approach centered on dialogue, character, and emotional clarity. Two people debate blockchain’s role in humanitarian aid, inviting the viewer to reach understanding through story, not instruction.

The result set a new standard for how we communicate complex products: clarity with craft, and technology with humanity.

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Decaf: The Onchain Effect

 I led the creation of a short-form documentary to show what blockchain looks like when it works for real people — not just markets.

Centered on Decaf, a mobile-first wallet built for Colombia and beyond, the film weaves personal stories and financial context with lush cinematography and grounded optimism.

The piece resonated across audiences, hitting 1M+ views and redefining how Stellar tells stories about impact — through the lens of trust, access, and human connection.

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A house with a red roof on a lush green hillside surrounded by trees and a winding dirt road.
A person holding a smartphone displaying a financial app with a virtual card labeled 'Decaf' and options for sharing, sending, and other functions.
Public artwork featuring a purple credit card with a world map design in front of a tall yellow and black building labeled 'BANK' with utility poles and trees in the background.