PORTFOLIO
PORTFOLIO
Moving Brands with Story, Strategy & Soul
Building brands people actually believe in.
From brand films and blockchain campaigns to sonic identities and bold, behavior-shifting storytelling, I lead work that moves people, builds trust, and makes an impact.
TINA CAYE
Executive Creative Director
STELLAR X IDRIS ELBA
Great brands aren’t just built - they’re felt. At Stellar Development Foundation, I’ve led a global rebrand, launched an award-winning campaign with Idris Elba, and helped define what blockchain looks like in the real world.
I thrive in the space between strategy and storytelling, helping bold ideas become unforgettable.
STELLAR REFRESH
More like overhaul. This was a full-scale brand transformation for the Stellar Development Foundation-repositioning it from a niche crypto player to a bold, trusted platform where blockchain meets the real world.
We redefined the visual identity, overhauled the tone of voice, launched a sonic brand, and built a flexible system that could scale from developer docs to global partnerships.
The refresh wasn’t just cosmetic—it clarified who we are, what we stand for, and why Stellar matters now. It set the foundation for all future storytelling, from high-impact campaigns to in-product experiences.
Resume at a glance
Full CV available upon request
Since 2008
Group Creative Director & CD
Stellar Development Foundation
Executive Creative Director
Capital One
Creative Director
Booz Allen
Freelance CD, Art Director, Designer
Advisory Board Company
Creative Lead
Various Agencies, Startups, and In-House Teams