Hi, I’m Tina.

I’m an Executive Creative Director and brand strategist who helps future-facing organizations connect story, system, and soul.

With 17+ years of experience across design, brand, and experiential storytelling, I’ve led teams through large-scale creative transformations, helping technology brands earn credibility, inspire belief, and shape culture.

At Stellar Development Foundation, a layer one blockchain making global finance more accessible, I’ve guided a multi-year creative evolution. From brand and sonic identity to documentary storytelling and large-scale events, my work turned a technical product into an emotional, human-first brand trusted by developers, enterprises, and NGOs worldwide.

Hi, I’m Tina.

I’m an Executive Creative Director and brand strategist who helps future-facing organizations connect story, system, and soul.

With 17+ years of experience across design, brand, and experiential storytelling, I’ve led teams through large-scale creative transformations, helping technology brands earn credibility, inspire belief, and shape culture.

At Stellar Development Foundation, a layer one blockchain making global finance more accessible, I’ve guided a multi-year creative evolution. From brand and sonic identity to documentary storytelling and large-scale events, my work turned a technical product into an emotional, human-first brand trusted by developers, enterprises, and NGOs worldwide.

  • A collection of printed photographs scattered on a surface, including images of flowers, drinks, abstract designs, and objects like stones and a plant.

    Highlights

    Global brand reimagining (“Where Blockchain Meets the Real World”) . Viral documentary filmed in Bogotá . Brand film starring Idris Elba . Creative direction for flagship events like Meridian and Stellar House . Development of immersive event worlds blending art, culture, and technology

  • Top-down view of a workspace with two people. One person is typing on a laptop, while the other is writing in an open notebook with a pink pen. The table has various items including cups of coffee, a green tray with a white ball, a pink cube, a piece of black fabric, notebooks, and some glasses of water.

    My approach

    Lives where story meets systems. Think bold creative grounded in clarity and emotion. I thrive in complex spaces, helping founders and CMOs turn vision into experience, and experience into belief.

  • Close-up of a large green leaf with prominent veins and a folded edge.

    Philosophy

    Creativity is a team sport.
    The best ideas come alive when imagination meets rigor, and when storytelling has both heart and precision. My role is to lead that dance, to turn chaos into coherence and strategy into something people can feel.

Resume at a glance

Since 2008

Executive Creative Director - Stellar Development Foundation

Group Creative Director & CD - Capital One

Creative Director - Booz Allen

Freelance CD, Art Director, Designer - Advisory Board Company

Creative Lead - Various Agencies, Startups, and In-House Teams

Say hi!

Whether you're building a brand, launching campaigns, or just looking for a creative gut-check, I’d love to hear from you.

View Selected Work →
Let’s Connect →