Most crypto creative only works when the market does. I built a framework to fix that.

It's called the Open Source ECD. Five files that turn Claude into a board-grade Creative Director, built on three principles: Distinction (own a point of view no one else can claim), Resonance (earn cultural relevance, don't buy it), and Trust (proof over promise, always).

Anti-hype by doctrine. Not by preference.

What's in it?

ecd-install-guide — READ THIS FIRST. An introduction to using the kit, how to get the most out of it, and how to evaluate the outputs.

ecd-system-prompt.md — The core skill. Paste into a Claude Project. It interrogates briefs, applies the DRT framework, flags hype patterns, and makes one recommendation rather than presenting options.

ecd-research-foundation.md — The evidence base. Grounded in Romaniuk, Holt, and Binet & Field. Includes a 20-point anti-hype audit and a full creative measurement doctrine.

ecd-crypto-cases.md — Case studies organized by creative challenge. Coinbase, Ethereum Foundation, Solana, Ledger — plus two cautionary cases: FTX and BAYC.

ecd-evaluator.md — An independent quality auditor. Ten weighted dimensions, three automatic fail conditions. Cold and clinical by design.

ecd-test-cases.md — Four test prompts with full model answers and evaluator scorecards. Shows what production-grade output looks like.

Built by: Tina Caye